Home Business Tips

Are Selling and Marketing Selfish?

There are many reasons why people engage in business. Some simply wanted to improve their financial situation. And some wanted the freedom of having no overbearing supervisors. Others wanted to develop their skills and personality. And still others wanted to help people and make a difference in the world.

If the primary goal of the entrepreneur is the last one, helping people, he may find himself driven to the wall. At one glance, helping people is contrary to making a profit out of the services offered by the home business. This is why entrepreneurs with these goals end up choosing one of two paths.

The first path is choosing to concentrate on helping people and sacrificing the sales. This path leads to the failure of the business because the entrepreneur is too focused on the needs of other people. He may have formed the concept that asking people to purchase his products or pay for his services is not really helping people.

The second path is choosing to concentrate on making the home business reap profits. This path throws the original goal of helping people out of the window. The entrepreneur simply decided to just make money. But in the long run, he will end up dissatisfied.

There is a third path, however, called the middle road. The entrepreneur makes a considerable living out of his home business, and at the same time, he is able to help as many people as he can. But to enter this middle road may demand a radical change in the belief system of a person.

Here are important ideas to roll around the brain:

• If no one hires an entrepreneur, he never gets the opportunity to share his talents and gifts. For example, the talent of being extremely good at fixing electronic appliances goes to waste if the person is never hired to fix any appliance.
• If no one is aware of the existence of his business, the entrepreneur has no chance at all to help other people. For example, if the home business sells products that promotes health, the neighbor of the entrepreneur cannot avail of the benefits of the product simply because he wasn’t aware of the existence of the home business.
• If the home business goes bankrupt due to zero sales, the entrepreneur will need to find another source of income to support himself and his family. This new source of income may not place the entrepreneur in a position to help other people. Again, his talents and expertise go to waste.
• If the entrepreneur is still trying to make both ends meet, he has no opportunity, no time, and no resources to help other people.

To enter the middle road of helping people and still have a financially stable home business, the entrepreneur must change his view about selling and marketing. Selling and marketing are not selfish endeavors. These are means that will help him accomplish his more noble goals.

Small/Home Business Tips, Marketing & Advertising 2006-02-24 Home Business Tips