Home Business Tips

5 Online Marketing Maximizes

1. Learn the right way.
   Don’t waste your money on eBooks that claim to increase click through rate of the ads on your site. There are really only 3 variables that can increase this: level of traffic, placement of ads, and relevancy of ads per demographic. There is no such thing as a quick fix to get visitors to your site, concentrate you efforts on the 3 listed items.
2. Know your audience.
   Knowing the demographic will not only help you pattern advertising campaigns to bring users in, but will help you pattern content and advertisement while they are on your site.
3. Be unique.
   In a way you are fighting for your visitors. With all the sites in your category, how will you distinguish yourself from the crowd?
4. Residual Visitors. First time Visitors are great, but what you are really looking for are residual visits and market clout to increase word of mouth advertisement. One visitor is great, but having them return with 5 friends is better! Incentive; Give your visitors a reason to return to your site. Giveaways and contests, however small, are a great way to increase interaction.
5. Empowerment.
   Allow some users in your community to control come aspects of the site. Allow the specializations and skill sets they have to shine on your site. This is not only a good way to get fresh content, but create good word of mouth and good will with your visitors.

Small/Home Business Tips, Marketing & Advertising 2006-01-17 Home Business Tips