Word-of-Mouth - Develop your contact spheres
Contact spheres can be defined as businesses that are noncompetitive to you who you can create a symbiotic relationship with. An example would be: a banker, an accountant and a financial planner. All three would have a client base with overlapping needs in the industry, thus referrals between the three would be worth while yet noncompetitive.
The wedding mafia
Let’s take for example all the lines of business that are involved with a wedding. You will need the following as a start: Flowers, Dresses, Tuxedos, Photographer, Travel agent, Jeweler.
If you are in the sphere of contact for any of these, you will most likely get a hot lead to follow. Knowing that each of these individuals involved will have multiple leads, they will also be able to send leads your way. Offering the potential client details as where to purchase the additional services needed, shows as a benefit when selling the service they offer. Everyone wins and the client is happy.
Creating an interlocking contact sphere takes time, be patient. These referral partnerships can prove to be very beneficial as part of your marketing plan. Remember the key to any great contact sphere is that everyone involved gives leads. You must also give leads back to others to be a worth while member of the sphere.
Start today! Start thinking about what professions fit within your contact sphere and start finding ways to develop a business relationship with them.
Marketing & Advertising 2005-12-13 Home Business Tips
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